Bringing a new businesses vision to life.

Visionary HQ exists to simplify the process of starting a business for new organisations in the healthcare industry. So, it only made sense to set them up with simple, eye-catching branding as a first crucial step in their own brand story.

With a limited brief that basically gave us full creative control, we used a contrasting purple and green colour scheme to draw the eye, and a paired-back icon that was just the right amount of "busy".

Next, an immersive website experience that's professional and informative whilst retaining an element of fun. After all, launching a business should be exciting, but we discovered that many competitor websites were cold, impersonal, and clinical. We steered this ship in the opposite direction, using engaging elements and a playful colour palette to hold every user's attention.