SEO services for Perth businesses.

Half SEO strategy, half common sense. We do our Google keyword research to find your relevant high traffic keywords with low competition. These are your best bet for getting ranked.

Then, we build a map of the main pages on your website, and lay out which keywords each page should rank for, along with suggested heading titles, URL slug changes, H1s and meta descriptions. We ensure all of these are keyword-rich and use best practices, like no underscores for URL slugs, keeping H1s under 60 characters, and so on.

We put a big emphasis on the health of your website. We know Google deeply cares about the experience of their users, and penalise any website that isn’t playing nice with visitors. We’re talking about:

• slow page load time.
• mobile responsiveness.
• poor accessibility settings like low contrast fonts or lack of alt tags.
• redirect chains.

The list goes on. To give you an idea of the magnitude of the thoroughness of this audit, we test every page of your website against 46 possible critical errors, 53 warnings, and 35 notices. We work our way through resolving the errors in order of importance. 

This process alone can take months, but it depends on your score. For example, our most significant audit to date identified 168 errors, 3,020 warnings, and 998 notices. Another time, we had a client with an almost perfect score!

Your website can’t rank for keywords if they aren’t written on your website, so generating content is a big focus for us. We  look at your main pages (as identified in the keyword map) and consider the content on each of these pages. Is there enough content? Or too much? Is the content even relevant? How can it be optimised to better match what people are looking for?

We can gradually rewrite your website with fresh content to help with your rankings. Once we’ve got the main pages sorted, we focus on blogs. This is a never-ending activity of generating interest in your website, so that Google knows you’re helping your prospective customers find the information they're searching for.

The last piece of the puzzle is getting other websites to link to yours. You may have heard this described as "increasing the quantity and quality of your backlinks".

There’s this thing called “Domain Authority” or DA, and this is a score out of 100 that describes how credible your website is in the eyes of search engines, like Google. A new website will start at 0/100, and a multinational website (like Google themselves) will sit at high end of the 90s. The higher this number, the better the chance of your website outranking your competitors for your chosen keywords. If you have a higher DA than your competitor, Google will probably put your website first (it’s not quite that straight forward, but you get the point).

So how do we go about increasing your DA? It’s about popularity. We’re talking about website traffic and the number of referring domains. If search engines can see that tonnes of other highly regarded websites are linking to you, then you must also be a highly regarded website, and worthy of sending visitors to.

SEO activities don't mean anything unless they generate results and an ROI for your business.

Using clever SEO software, We constantly monitor our efforts for improvements and feedback so your site can be further optimised.

We’ll show you the keywords you've started ranking for, how much website traffic this has generated, and also the value of that traffic. Although the ROI you get from sales will always be the ultimate figure to focus on, we do like to communicate the value of the traffic we generate, as this is an easy way to describe the relative changes and improvements made each month.