Logo & branding services Perth.

Honestly? Not much. Rebranding is geared towards established businesses who already have some kind of visual identity in place. It might have been around for 50 years or five years, but at the very least, there's likely a recognisable logo with a consistent use of colours. Business who have prioritised branding in the past might also have an existing style guide. When established business contact us, we can rebrand them with totally new visual aesthetic (this is our preference), or simply update their current logo and brand to modernise it with fresh colours and a crisper feel.

Branding is for new businesses and start-ups. These initiatives often have some idea of what they want their brand to look like, but don't actually have anything in place yet. We work with these start-ups to provide clear direction and strategy for a visual identity, as well as putting together an wow-brand, logo, and style guide for them.

Once, we hand over the design files, these designs are yours — we don’t have any ownership over them. They can be freely handed to any printer or other marketing teams you work with (just don’t forget to give them the style guide so your aesthetics stay consistent).  

You have four revisions up your sleeve throughout your branding or rebranding project — two major and two minor. A major change might be completely reworking an icon concept, while a minor change could just be a simple colour revision or font change. There’s a bit of grey here, so what constitutes a “major” or “minor” revision will ultimately be decided by us. We’ll always let you know which one you’re using.  

This is pretty unlikely. You’ll have an in-depth briefing meeting with our Graphic Designers, and provide us with a detailed briefing form (outlined by us), which means that there’s very little room for brief misinterpretation.  

Okay, but *what if* you don’t like it? Remember, you have four revisions to use. An initial concept you don’t like can be totally reshaped by you, and turned into something you love. Try not to think of it as “liking the concept” but rather, “liking the direction of the concept”. With your clear guidance and our execution, we can nail it, together.  

If you use all four of your revisions and you’re still not happy, we’ll have a separate conversation about what happens next as this need to be considered on a case-by-case basis. For example, depending on your preferences, we might hand over all the files as is and call it there, or negotiate another round of revisions with you.  

Great question. As we outlined in our design process above, your package includes three marketing collateral applications. You can choose from business card design, a website home page mock-up, car wrap design, banner design, eNewsletter template, and more. If you have something specific in mind, let us know — chances are, we can make it happen. 

Just know that this includes design only — we don’t hand over any physical, printed materials. However, we’ll give you all the design files and can put you in touch with a great professional printer. 

Basically, every logo file format — JPG, PNG, RGB, CMYK. PNG and JPG are the main ones you'll be using. RGB and CMYK are used by professional printers if you're printing a physical item. 

We also handover all "working files", which come in EPS format. Working files refer to the original file used to actually create your logo. You'll probably never need it, but we hand it to you anyway because... Well, it's yours!

Honestly? Anything. That’s a pretty unsatisfying answer, but there’s simply too much marketing collateral to list here. From simple business cards to delicate website graphics, complex software mockups and lengthy annual reports, if it needs to be designed, we can more than likely do it — see here for more info.  

Yes! You can read all about it here.