We Love a Club: Key Priorities for Club and Association Websites
5 Key Priorities When Building a Website for Clubs and Associations
If your club or association is planning a website upgrade, keep these essentials in mind to ensure it’s functional, future-proof, and user-friendly:
1) Make it easy to update and maintain.
Don’t rely on a single tech-savvy volunteer to handle everything. When they move on, you’ll be left scrambling. Choose a platform that multiple people can manage with minimal training.
2) Prioritise intuitive navigation.
Before you rebuild, check which pages get the most traffic and place shortcuts on the home page. This helps users find key info fast without digging through menus.
3) Keep the home page clutter-free.
Avoid dumping housekeeping details (teams, rosters, uniforms, competitions, forms) on the front page. A clean layout is more inviting—especially for potential new members.
4)
Showcase your sponsors.
New sponsors will check your website to assess value. If existing sponsors are buried with tiny logos, they won’t see the benefit. Give them visibility to strengthen relationships and attract new partners.
5) Use strong images, not cluttered grids.
A few well-placed, high-quality images are more effective than image overload. Keep it sleek—your website isn’t a photo album.
Wanneroo Districts Netball Association - Case Study
Before
The WDNA website is a major online hub for Clubs in the area.
With multiple audiences such as coaches, players and umpires, the website was receiving a lot of traffic.
The key challenges of the old website were:
- It was visually outdated and no longer represented the dynamic nature of WDNA
- It was hard to update and maintain
- It had become a dump of information over time and content was buried
- There were no quick links to high traffic pages
After
Helium met with the WDNA and planned a new website that addressed each challenge.
The Association now has a website that:
- Ties together their branding, using the kangaroo paw element through the site
- Uses large images that take up the whole page, instead of small images in grids
- Is easy to update and maintain
- Has an intuitive navigation
- Attracts Clubs, players, sponsors and the community
If we can help your local club or Association, get in touch with our friendly Leederville team.
We offer small, mid-tier and large packages to suit football, netball, soccer, dancing, cheer leading and more.
Investment ranges from $4,999 to $14,999.
What you’ll love about your new website:
- Save admin time managing content in other platforms
- Reduce volunteers’ frustrations on updating information
- Attract new members
- Service existing members better
- Showcase sponsors and attract new ones
Ready to rise?
Tell us about your business.
A4/661 Newcastle St, Leederville WA · hello@heliummarketing.agency · 1800 435 486