Marketing for financial advisers & accounting firms.

Honestly? Yes. Your accounting (or other finance sector) website is a powerful asset and will certainly make life easier. Your website acts as an information hub, and showcases services, case studies, and testimonials that show viewers what you bring to the table. It’s a place to share courses (if you have them) as well as relevant industry insights through blogs, and host a private client-portal.  

You can also direct people to your website form Google searches to reach more people in your area looking for the exact service you offer.

The majority of websites we’ve built for the finance sector fit into our budget website option, coming in at $4,999 + GST. With five pages, and built by our in-house team in just one day, this is suitable for most small accounting firms. We also have website packages for larger companies, or those that require complex functionality. These start from $10k + GST. We love transparency with this stuff, so you can see our pricing and packages here.  

Whilst you can attempt to build an accountancy website in-house using DIY builders like Squarespace or Wix, it’s always better to hand over your biggest, and arguably most important, digital asset to a professional. We create beautiful, easy-to-edit finance-based websites in a platform called Duda — a great alternative to WordPress, which can be very difficult to update.

As a guide, we generally suggest you include your services and what makes you different to others in your sector. How do you stand out from your competitors, and what do your clients gain by choosing you? You can also include your team, case studies, testimonials, blog articles, and built-in tools your visitors can use — such as Tax Calculators. 

However, don’t get too caught up on this. When you engage Helium for a website, we’ll guide you on what content to include, and even write it for you. Plus, our websites are incredibly easy to edit, so they can grow and evolve along with your business. You can add, remove, update, or edit content as much as you like.

Designing a website is extremely difficult if you’re not familiar with design best practices or software. When you hand over the design of your finance-based website to us, you’re still included at every step. When it comes to the look and feel of your website, we consider your logo, associated colours, the demographic of your target audience, your location, and more.