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Marketing and The Power of Video

If a picture is worth a thousand words, what’s a video worth?

According to Dr. James McQuivey’s predictive study, How Video Will Take Over The World, 1.8 million words.

While words and imagery can be extremely powerful, video captures action, expression, and emotion on a deeper level, making space for truer market connection.

So, why are we suddenly raving about videography? At the start of COVID-19, we quickly recognised the need to communicate more effectively online, not only for ourselves, but enabling our clients to do so with their markets as well. When offices — and businesses — around Australia shut down, this became even more critical.

Enter, Sachi Partners — Helium’s Client of the Month.

With a need to get online, fast, Sachi took advantage of our Remote One Day Website package. Although we’ve been offering One Day Websites remotely since 2017, they’ve proved invaluable in the current climate, with many businesses going online for the first time. We wanted to demonstrate the accessibility and efficiency of Remote One Day Websites, while also putting Sachi’s experience in the spotlight. The answer? Video.

Videography benefits & applications.

With thousands of streaming services and video platforms at our fingertips, it’s no surprise that the video medium tops the charts when it comes to audience engagement. We’re not even halfway through 2020, but already, 92% of marketers say video is a core part of their marketing mix. Building on this, 88% of video marketers reported that video gives them a positive ROI — a massive 55% increase from 2015. So, why is video marketing so powerful?

No matter what you’re selling, body language and tone are crucial in building rapport, credibility, and trust — not impossible to communicate on paper, but certainly more tedious. As a visual tool, video captures action, expression, and emotion on a deeper level. Your authenticity lays the foundation for conversions and sales.
You can communicate with new audiences who don’t engage with written content.
They’re SEO drivers — engaging videos can increase the amount of time visitors spend on your site. Longer exposure tells search engines that your site has quality content, positively impacting SEO efforts.
Videos are extremely versatile. They can be used to communicate new offerings, testimonials, case studies, as well as training, learning and development. They can also position people are Thought Leaders, share insights, create content for eNews and social platforms, and more.

For example, see how Classic Contractors engaged us to share how they’re responding to COVID-19.

Harness the power of this influential marketing tool.

A poorly-developed video will do significantly more harm than good. We’ve geared up with the latest equipment and hired a dedicated Videographer to make sure our videos make a lasting impression, for the right reasons.

Visually stunning footage that brings a heightened sense of reality to who you are and what you do is an influential marketing tool. Pair that with quick turnaround times and a team that can help it reach the right people, and you’re ready to share 1.8 million words in a little as 40 seconds. Let’s make it happen.

— Scott Ingram, Director

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