Expert Tips for Building the Perfect Small Business Website | Helium Marketing

Having a website as a small business is crucial to building brand awareness and generating leads. It lends instant credibility to your business, and also helps to showcase your services to potential customers. As your business grows, your website will probably become your biggest source of leads. 

However, it can be hard to know where to start. As a business owner, it’s easy to become caught up in the day-to-day workings of your business and lose sight of everything else. That’s why we’ve put together a simple list of tips and tricks for creating a website as a small business owner. 

Tips for Creating Your Website: 

1. One of the best tips for creating a website for a small business in 2024 is to pick a good domain name. Your domain name is your digital address – what shows up in your URL when people search for your business. While it doesn’t have to be the same as your business name, it will be an important part of your brand – so it’s important to choose something relevant. 
2. Your domain name is not only going to be a key aspect of your brand, but it will also be relevant to search engine optimisation – meaning that if you pick a name relevant to your services, you’ll be more likely to show up in Google searches. 
3. Another tip is to keep the most relevant information above the fold. The fold on a website is the bottom of the screen, the point at which users have to scroll down to read more. You should have a clear description of what you do and your contact information visible when users first click on your website. If users don’t see the information they’re looking for as soon as they reach your website, they’ll probably bounce.
4. Finally, it’s important to feature reviews and testimonials prominently on your website – this helps to foster trust in your brand and services. Social proof is an important part of most people’s decision-making process. If you can prove that people trust your brand and enjoy your products, you’ll attract more buyers. 

Dos and Don’ts for Creating Your Website: 

✅ DO be careful to choose an appropriate content management system (CMS). If you want to be able to make edits to the website yourself, be sure to research and choose an option that is easy to use for beginners. If you’d rather go through a developer, you can choose a more complex CMS. 

❌ DON’T forget about search engine optimisation (SEO). Your website might look great, but you won’t get any customers if people don’t see it. If your website is not SEO optimised, it probably won’t show up on Google, even if people are searching for it. 

✅ DO use consistent branding across the website. You want your brand to be instantly recognisable, and having consistent styling is a vital part of your brand. It also helps to lend credibility to your brand, and just looks more professional. 

❌ DON’T use fonts that are hard to read or distracting. It might seem obvious, but need to make it as easy as possible for your potential customers to engage with your content. 

✅ DO consider hiring a professional web designer. It might be a bit pricey, but hiring a professional to design your website will ensure that it looks professional and meets industry standards. Beyond just looking good, professional web designers usually include SEO best practices and can create a seamless user experience, which will drive traffic to your website. 

Want a Hand With Your Website Design?

If you’re looking to create a website for your small business, we can help. Our services are priced affordably to help small businesses break into the market, and we can custom design a beautiful website to match your needs. 

Get in touch to see how we can help your business grow.